Sunday Riley B3 Nice 10% Niacinamide Serum vs U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming
U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming scores 8.8/9.8 vs Sunday Riley B3 Nice 10% Niacinamide Serum at 8.5/9.8. U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming wins for hydration.
Head to head
B3 Nice 10% Niacinamide Serum
The RETURN Eye Concentrate Eye Cream for Brightening + Firming
Score comparison
U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming edges ahead, winning 2 of 5 attributes.
Scores last verified: July 2026
Attribute battle
Hydration Efficacy
U Beauty WINSIrritation Risk
TIEActive Ingredient Strength
Sunday Riley WINSIngredient Transparency
TIEFormulation Safety
Sunday Riley WINSIngredient face-off
11% overlapOnly in Sunday Riley B3 Nice 10% Niacinamide Serum
36 unique
Shared ingredients
7 in common
Only in U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming
55 unique
Why U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming comes out ahead
Where U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming really shines is hydration efficacy, scoring 9.8 compared to Sunday Riley B3 Nice 10% Niacinamide Serum's 5.1. With Glycerin, Butylene Glycol, and Dipropylene Glycol in its top ingredients, U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming delivers stronger moisture-binding capability.
Active Ingredient Strength is another area of separation. Sunday Riley B3 Nice 10% Niacinamide Serum scores 7.6 here versus 5.3 for U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming. That difference comes down to how each formula is built — the ingredient list tells the story.
U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming brings Dipotassium Glycyrrhizate, Tocopheryl Acetate, and Tocopherol as actives, while sunday Riley B3 Nice 10% Niacinamide Serum relies on Niacinamide, Resveratrol, and Asiaticoside. Both approaches have merit, but the positioning and supporting ingredients make the difference.
Best for your skin type
Sunday Riley B3 Nice 10% Niacinamide Serum is better if you have
- Sensitive skin — the low-irritation formula keeps things gentle
- Targeting specific concerns like aging or uneven tone — Niacinamide does the heavy lifting
- Anyone who prefers clean, well-vetted formulations
U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming is better if you have
- Sensitive skin — the low-irritation formula keeps things gentle
- Dry or dehydrated skin that craves moisture, thanks to Glycerin
- Anyone who prefers clean, well-vetted formulations
Value comparison
At premium pricing with a score of 8.5, Sunday Riley B3 Nice 10% Niacinamide Serum is a decent pick. U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming sits at the luxury level with a 8.8 score — the higher investment pays off in formulation quality.
Our verdict
U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming edges ahead with a slightly stronger formulation, but Sunday Riley B3 Nice 10% Niacinamide Serum is still a solid pick.
Frequently asked questions
Which is better: Sunday Riley B3 Nice 10% Niacinamide Serum or U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming?
Based on ingredient analysis, U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming scores higher overall. See the full score breakdown above for details on each attribute.
Do Sunday Riley B3 Nice 10% Niacinamide Serum and U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming share ingredients?
Yes, they share common ingredients. Check the ingredient face-off section above for a detailed comparison.
What's the main difference between Sunday Riley B3 Nice 10% Niacinamide Serum and U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming?
The key differences are in their active ingredients and formulation approach. Check the attribute battle above for a detailed breakdown.