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Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C scores 8.6/9.8 and Paula's Choice 10% Niacinamide Booster scores 8.3/9.8 — a near-tie where your skin type decides the winner.
These two are neck and neck — just 0.3 points apart.
Scores last verified: June 2026
55 unique
13 in common
9 unique
These two serums take different paths to a similar destination. Both formulas include solid hydrating ingredients, and the overall scores reflect that — the gap here is genuinely slim.
Active Ingredient Strength is another area of separation. Paula's Choice 10% Niacinamide Booster scores 6.7 here versus 6.2 for Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C. That difference comes down to how each formula is built — the ingredient list tells the story.
Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C brings Ascorbyl Glucoside, Tocopheryl Acetate, and Niacinamide as actives, while paula's Choice 10% Niacinamide Booster relies on Niacinamide, Acetyl Glucosamine, and Ascorbyl Glucoside. Both approaches have merit, but the positioning and supporting ingredients make the difference.
Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C is better if you have
Paula's Choice 10% Niacinamide Booster is better if you have
At luxury pricing with a score of 8.6, Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C delivers strong value. Paula's Choice 10% Niacinamide Booster sits at the mid-range level with a 8.3 score — the extra cost doesn't translate to better scores here.
It's a close call — both products score within 0.3 points of each other. Your choice depends on your specific skin concerns.
Based on ingredient analysis, Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C scores higher overall. See the full score breakdown above for details on each attribute.
Yes, they share common ingredients. Check the ingredient face-off section above for a detailed comparison.
The key differences are in their active ingredients and formulation approach. Check the attribute battle above for a detailed breakdown.
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© 2026 Gracie. All rights reserved. Data sourced from Open Beauty Facts (ODbL) and EU CosIng.