Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C
Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C scores 9.4/9.8 overall. It ranks highest in low irritation risk (9.5) and hydration efficacy (9.2).
✶ Hero ingredients
Plant-derived oil
Lightweight humectant and solvent
Draws in moisture
Score breakdown
Scores last verified: July 2026
What makes Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C stand out
Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C is an excellent serum with an overall score of 9.4/9.8. Positioned in the luxury bracket, it delivers a well-rounded formulation that balances efficacy with gentleness. The formula leads with Olea Europaea (Olive) Fruit Oil, Butylene Glycol, Methyl Gluceth-20 — ingredients that support the skin barrier and moisture levels.
It performs well on hydration (9.2) and low irritation risk (9.5).
Is this right for you?
Great for
- ✓Dry or dehydrated skin — strong moisture-binding profile
- ✓Sensitive skin — low irritation risk with a gentle formulation
- ✓Safety-conscious shoppers — clean formulation with minimal flags
Key ingredients
- ✶Olea Europaea (Olive) Fruit Oil
Softens and smooths — #2 in the INCI list
- ✶Butylene Glycol
Draws in moisture — #3 in the INCI list
- ✶Methyl Gluceth-20
Draws in moisture — #4 in the INCI list
- ✶Ascorbyl Glucoside
Works on your skin — #7 in the INCI list
- ✶Tocopheryl Acetate
Works on your skin — #9 in the INCI list
What creators are saying
TikTokFull ingredient list
69 ingredients — listed in INCI order (highest concentration first)
Compare with similar products
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- innisfree Vitamin C Brightening Serum-Infused Mask for Dark Spots9.7
- Skinfix barrier+ Triple Lipid Activating Serum With Plumping Peptides and Niacinamide9.6
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Ingredient breakdown
- Works on your skin21
- Draws in moisture14
- Softens and smooths7
- Holds the formula together7
- Keeps the product fresh6
- Formula balancers5
- Added scent5
- Other ingredient3
- Locks moisture in1