Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C

Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C is an excellent serum with an overall score of 9.4/9.8. Positioned in the luxury bracket, it delivers a well-rounded formulation that balances efficacy with gentleness. The formula leads with Olea Europaea (Olive) Fruit Oil, Butylene Glycol, Methyl Gluceth-20 — ingredients that support the skin barrier and moisture levels.

It performs well on hydration (9.2) and low irritation risk (9.5).

Is this right for you?

Great for

• ✓Dry or dehydrated skin — strong moisture-binding profile
• ✓Sensitive skin — low irritation risk with a gentle formulation
• ✓Safety-conscious shoppers — clean formulation with minimal flags

Key ingredients

• ✶
  Olea Europaea (Olive) Fruit Oil

  Softens and smooths — #2 in the INCI list

• ✶
  Butylene Glycol

  Draws in moisture — #3 in the INCI list

• ✶
  Methyl Gluceth-20

  Draws in moisture — #4 in the INCI list

• ✶
  Ascorbyl Glucoside

  Works on your skin — #7 in the INCI list

• ✶
  Tocopheryl Acetate

  Works on your skin — #9 in the INCI list