Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C

Name: Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C
Brand: Bobbi Brown

serumluxury

Overall score8.6

Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C scores 8.6/9.8 overall. It ranks highest in low irritation risk (9.5) and hydration efficacy (9.2).

✶ Hero ingredients

#2Olea Europaea (Olive) Fruit Oil

Plant-derived oil

#3Butylene Glycol

Lightweight humectant and solvent

#4Methyl Gluceth-20

Draws in moisture

Score breakdown

Overall

8.6

Hydration Efficacy9.2

Irritation Risk9.5

Active Ingredient Strength6.2

Ingredient Transparency8.5

Formulation Safety9.0

Estimated — based on ingredient analysis. Scores refine as user reviews are added.

Scores last verified: June 2026

What makes Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C stand out

Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C is an excellent serum with an overall score of 8.6/9.8. Positioned in the luxury bracket, it delivers a well-rounded formulation that balances efficacy with gentleness. The formula leads with Olea Europaea (Olive) Fruit Oil, Butylene Glycol, Methyl Gluceth-20 — ingredients that support the skin barrier and moisture levels.

It performs well on hydration (9.2) and low irritation risk (9.5).

Is this right for you?

Great for

✓Dry or dehydrated skin — strong moisture-binding profile
✓Sensitive skin — low irritation risk with a gentle formulation
✓Safety-conscious shoppers — clean formulation with minimal flags

Key ingredients

✶
Olea Europaea (Olive) Fruit Oil
Softens and smooths — #2 in the INCI list
✶
Butylene Glycol
Draws in moisture — #3 in the INCI list
✶
Methyl Gluceth-20

What creators are saying

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Full ingredient list

68 ingredients — listed in INCI order (highest concentration first)

#1Water/Aqua/Eau #2Olea Europaea (Olive) Fruit Oil #3Butylene Glycol #4Methyl Gluceth-20 #6Bis-Peg-18 Methyl Ether Dimethyl Silane #7Ascorbyl Glucoside #8Potassium Cetyl Phosphate #9Tocopheryl Acetate

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Ingredient breakdown

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Draws in moisture — #4 in the INCI list

✶

Ascorbyl Glucoside

Works on your skin — #7 in the INCI list

✶

Tocopheryl Acetate

Works on your skin — #9 in the INCI list

#10

Niacinamide

#11Pyrus Malus (Apple) Fruit Extract

#12Lens Esculenta (Lentil) Fruit Extract

#13Citrullus Lanatus (Watermelon) Fruit Extract