Curls
This IS it Curls scores 5.2/9.8 overall. It ranks highest in low irritation risk (9.5) and ingredient transparency (8.8).
✶ Hero ingredients
Fatty alcohol blend — emollient and emulsifier
Silicone that smooths and protects
Works on your skin
Score breakdown
Estimated — based on ingredient analysis. Scores refine as user reviews are added.
Scores last verified: July 2026
What makes This IS it Curls stand out
This IS it Curls is a decent moisturiser with an overall score of 5.2/9.8. it takes a straightforward approach to skincare. The formula leads with Cetearyl Alcohol, Dimethicone, Hydrolyzed Keratin — ingredients that support the skin barrier and moisture levels.
It performs well on low irritation risk (9.5). On the flip side, hydration could be stronger and active ingredient concentration is on the lighter side.
Is this right for you?
Great for
- ✓Sensitive skin — low irritation risk with a gentle formulation
- ✓Safety-conscious shoppers — clean formulation with minimal flags
- ✓Ingredient-aware buyers — transparent, well-documented formula
May not suit
- ⚠Very dry skin types looking for heavy-duty moisture
- ⚠Those seeking potent actives — this leans more maintenance than treatment
Key ingredients
- ✶Cetearyl Alcohol
Softens and smooths — #2 in the INCI list
- ✶Dimethicone
Softens and smooths — #3 in the INCI list
- ✶Hydrolyzed Keratin
Works on your skin — #5 in the INCI list
- ✶Helianthus Annuus Seed Cocos Nucifera Oil
Softens and smooths — #6 in the INCI list
- ✶Linum Usitatissimum Seed Oil
Softens and smooths — #7 in the INCI list
Full ingredient list
30 ingredients — listed in INCI order (highest concentration first)
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Ingredient breakdown
- Softens and smooths8
- Added scent7
- Keeps the product fresh5
- Other ingredient4
- Holds the formula together3
- Works on your skin2
- Formula balancers1