4.6

Loreal

Pure Active

Name: Loreal Pure Active
Brand: Loreal

moisturiser

Overall score4.6

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Loreal Pure Active scores 4.6/9.8 overall. It ranks highest in formulation safety (9.0) and low irritation risk (7.6).

✶ Hero ingredients

#3Vp/Va Copolymer

Polymer thickener

#4Polyvinyl Alcohol

Fatty alcohol

#5Glycerin

One of the most effective humectants

Score breakdown

Overall

4.6

Hydration Efficacy3.7

Irritation Risk7.6

Active Ingredient Strength2.5

Ingredient Transparency7.5

Formulation Safety9.0

Estimated — based on ingredient analysis. Scores refine as user reviews are added.

Scores last verified: July 2026

What makes Loreal Pure Active stand out

Loreal Pure Active is a modest moisturiser with an overall score of 4.6/9.8. it takes a straightforward approach to skincare. The formula leads with Polyvinyl Alcohol, Glycerin, Charcoal Powder — ingredients that support the skin barrier and moisture levels.

It performs well on low irritation risk (7.6). On the flip side, hydration could be stronger and active ingredient concentration is on the lighter side.

Is this right for you?

Great for

✓Sensitive skin — low irritation risk with a gentle formulation
✓Safety-conscious shoppers — clean formulation with minimal flags
✓Ingredient-aware buyers — transparent, well-documented formula

May not suit

⚠Very dry skin types looking for heavy-duty moisture
⚠Those seeking potent actives — this leans more maintenance than treatment

Key ingredients

✶
Polyvinyl Alcohol
Softens and smooths — #4 in the INCI list
✶
Glycerin
Draws in moisture — #5 in the INCI list
✶
Charcoal Powder
Works on your skin — #9 in the INCI list
✶
Polyglycerin-10
Draws in moisture — #11 in the INCI list
✶
Salicylic Acid
Works on your skin — #14 in the INCI list

Full ingredient list

17 ingredients — listed in INCI order (highest concentration first)

#1Aqua (Water)#2Alcohol Denat #3Vp/Va Copolymer #4Polyvinyl Alcohol #5Glycerin #6Peg-8 #7CI 77499 / IRON OXIDES #8Cellulose Gum #9Charcoal Powder #10Citric Acid #11Polyglycerin-10 #12Polyglyceryl-10 Myristate #13Polyglyceryl-10 Stearate #14Salicylic Acid #15Sodium Dehydroacetate #16Sodium Hydroxide #17Xanthan Gum

Compare with similar products

Ingredient breakdown

Holds the formula together6
Other ingredient2
Draws in moisture2
Works on your skin2
Formula balancers2
Softens and smooths1
Added colour1
Keeps the product fresh1

4.6