Anua Niacinamide 10% + TXA 4% Serum vs U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming
Anua Niacinamide 10% + TXA 4% Serum scores 8.9/9.8 and U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming scores 8.8/9.8 — a near-tie where your skin type decides the winner.
Head to head
Niacinamide 10% + TXA 4% Serum

The RETURN Eye Concentrate Eye Cream for Brightening + Firming
Score comparison
These two are neck and neck — just 0.1 points apart.
Scores last verified: July 2026
Attribute battle
Hydration Efficacy
U Beauty WINSIrritation Risk
TIEActive Ingredient Strength
Anua WINSIngredient Transparency
Anua WINSFormulation Safety
Anua WINSIngredient face-off
13% overlapOnly in Anua Niacinamide 10% + TXA 4% Serum
32 unique
Shared ingredients
8 in common
Only in U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming
54 unique
Why these two are neck and neck
These two serums take different paths to a similar destination. Both formulas include solid hydrating ingredients, and the overall scores reflect that — the gap here is genuinely slim.
Hydration Efficacy is another area of separation. U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming scores 9.8 here versus 8.6 for Anua Niacinamide 10% + TXA 4% Serum. That difference comes down to how each formula is built — the ingredient list tells the story.
Anua Niacinamide 10% + TXA 4% Serum brings Niacinamide, Tranexamic Acid, and Alpha-Arbutin as actives, while u Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming relies on Dipotassium Glycyrrhizate, Tocopheryl Acetate, and Tocopherol. Both approaches have merit, but the positioning and supporting ingredients make the difference.
Best for your skin type
Anua Niacinamide 10% + TXA 4% Serum is better if you have
- Sensitive skin — the low-irritation formula keeps things gentle
- Dry or dehydrated skin that craves moisture, thanks to Glycerin
- Targeting specific concerns like aging or uneven tone — Niacinamide does the heavy lifting
U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming is better if you have
- Sensitive skin — the low-irritation formula keeps things gentle
- Dry or dehydrated skin that craves moisture, thanks to Glycerin
- Anyone who prefers clean, well-vetted formulations
Value comparison
At budget pricing with a score of 8.9, Anua Niacinamide 10% + TXA 4% Serum delivers strong value. U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming sits at the luxury level with a 8.8 score — the extra cost doesn't translate to better scores here.
Our verdict
It's a close call — both products score within 0.3 points of each other. Your choice depends on your specific skin concerns.

Frequently asked questions
Which is better: Anua Niacinamide 10% + TXA 4% Serum or U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming?
Based on ingredient analysis, Anua Niacinamide 10% + TXA 4% Serum scores higher overall. See the full score breakdown above for details on each attribute.
Do Anua Niacinamide 10% + TXA 4% Serum and U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming share ingredients?
Yes, they share common ingredients. Check the ingredient face-off section above for a detailed comparison.
What's the main difference between Anua Niacinamide 10% + TXA 4% Serum and U Beauty The RETURN Eye Concentrate Eye Cream for Brightening + Firming?
The key differences are in their active ingredients and formulation approach. Check the attribute battle above for a detailed breakdown.