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Anua Niacinamide 10% + TXA 4% Serum scores 8.9/9.8 vs The Ordinary Rice Lipids + Ectoin Microemulsion Moisturizer for Soothing Hydration & Reduced Redness at 8.5/9.8. Anua Niacinamide 10% + TXA 4% Serum wins for active ingredients.
Anua Niacinamide 10% + TXA 4% Serum edges ahead, winning 2 of 5 attributes.
Scores last verified: June 2026
35 unique
5 in common
37 unique
Where Anua Niacinamide 10% + TXA 4% Serum really shines is active ingredient strength, scoring 8.6 compared to The Ordinary Rice Lipids + Ectoin Microemulsion Moisturizer for Soothing Hydration & Reduced Redness's 2.0. Its formula features Niacinamide, Tranexamic Acid, and Alpha-Arbutin in high positions, signalling meaningful concentrations.
Hydration Efficacy is another area of separation. The Ordinary Rice Lipids + Ectoin Microemulsion Moisturizer for Soothing Hydration & Reduced Redness scores 9.8 here versus 8.6 for Anua Niacinamide 10% + TXA 4% Serum. That difference comes down to how each formula is built — the ingredient list tells the story.
Anua Niacinamide 10% + TXA 4% Serum brings Niacinamide, Tranexamic Acid, and Alpha-Arbutin as actives, while the Ordinary Rice Lipids + Ectoin Microemulsion Moisturizer for Soothing Hydration & Reduced Redness relies on Ectoin, Allantoin, and Lysine Hcl. Both approaches have merit, but the positioning and supporting ingredients make the difference.
Anua Niacinamide 10% + TXA 4% Serum is better if you have
The Ordinary Rice Lipids + Ectoin Microemulsion Moisturizer for Soothing Hydration & Reduced Redness is better if you have
Both sit in the budget bracket, so value comes down to formulation quality. Anua Niacinamide 10% + TXA 4% Serum gets the nod here with its 8.9 overall score — you're getting more for a similar outlay.
Anua Niacinamide 10% + TXA 4% Serum edges ahead with a slightly stronger formulation, but The Ordinary Rice Lipids + Ectoin Microemulsion Moisturizer for Soothing Hydration & Reduced Redness is still a solid pick.
Based on ingredient analysis, Anua Niacinamide 10% + TXA 4% Serum scores higher overall. See the full score breakdown above for details on each attribute.
Yes, they share common ingredients. Check the ingredient face-off section above for a detailed comparison.
The key differences are in their active ingredients and formulation approach. Check the attribute battle above for a detailed breakdown.
Honest skincare intel. No jargon, no gatekeeping — just the ingredients decoded.
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© 2026 Gracie. All rights reserved. Data sourced from Open Beauty Facts (ODbL) and EU CosIng.