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Anua Niacinamide 10% + TXA 4% Serum scores 8.8/9.8 vs Su:m37 Time Energy Moisturizing Soft Cream at 8.1/9.8. Anua Niacinamide 10% + TXA 4% Serum wins for active ingredients.
Anua Niacinamide 10% + TXA 4% Serum edges ahead, winning 2 of 5 attributes.
Scores last verified: April 2026
31 unique
8 in common
19 unique
Where Anua Niacinamide 10% + TXA 4% Serum really shines is active ingredient strength, scoring 8.5 compared to Su:m37 Time Energy Moisturizing Soft Cream's 5.2. Its formula features Niacinamide, Tranexamic Acid, and Alpha-Arbutin in high positions, signalling meaningful concentrations.
Formulation Safety is another area of separation. Anua Niacinamide 10% + TXA 4% Serum scores 9.0 here versus 8.0 for Su:m37 Time Energy Moisturizing Soft Cream. That difference comes down to how each formula is built — the ingredient list tells the story.
Anua Niacinamide 10% + TXA 4% Serum brings Niacinamide, Tranexamic Acid, and Alpha-Arbutin as actives, while su:m37 Time Energy Moisturizing Soft Cream relies on Bifida Ferment Lysate, Adenosine, and Niacinamide. Both approaches have merit, but the positioning and supporting ingredients make the difference.
Anua Niacinamide 10% + TXA 4% Serum is better if you have
Su:m37 Time Energy Moisturizing Soft Cream is better if you have
At budget pricing with a score of 8.8, Anua Niacinamide 10% + TXA 4% Serum delivers strong value. Su:m37 Time Energy Moisturizing Soft Cream sits at the luxury level with a 8.1 score — the extra cost doesn't translate to better scores here.
Anua Niacinamide 10% + TXA 4% Serum edges ahead with a slightly stronger formulation, but Su:m37 Time Energy Moisturizing Soft Cream is still a solid pick.
Based on ingredient analysis, Anua Niacinamide 10% + TXA 4% Serum scores higher overall. See the full score breakdown above for details on each attribute.
Yes, they share common ingredients. Check the ingredient face-off section above for a detailed comparison.
The key differences are in their active ingredients and formulation approach. Check the attribute battle above for a detailed breakdown.
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© 2026 Gracie. All rights reserved. Data sourced from Open Beauty Facts (ODbL) and EU CosIng.